By Ulla de Stricker
“Too many good ideas are not funded because a compelling case is not made for them. Ulla de Stricker provides a clear, concise, and straightforward approach to building your successful business case.”
—Dr. Ken Haycock, Professor and Director
San Jose School of Library and Information Science
An inherent challenge for information professionals involves often difficult-to-quantify contributions of their initiatives to an organizationís bottom line and the elusive ROI calculation. In this practical guide, Ulla de Stricker explains why, when, and how a formal business case can be used as an effective tool for gaining support for information-based projects.
De Stricker discusses the psychology of decision making and demonstrates a logically sequenced progression for structuring a business caseófrom identifying the "problem, need, or opportunity" to proposing viable solutions and ensuring the presentation is delivered with impact. Her how-to advice is supported by case studies illustrating various approaches to creating successful business case documents.
“Ulla de Stricker's step-by-step instructions help us gain a 'forklift upgrade' in the quality of the business cases we build. The business case for studying this book is a slam dunk!”
— Stephen Abram, President 2008 SLA
June 2008/120 pp/softbound
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